Clear Channel Radio’s online unit announced last week that it would add news and video content from Reuters to its News-on-Demand online service. The new alliance is yet another example of a new content distributor designed to compete with local TV stations for both viewers and ad sales.
The deal allows Clear Channel’s radio stations to upload their own local news, including video reports, to their Web sites — giving radio audiences the benefit of receiving both on-demand local and national multimedia news coverage.
Clear Channel Radio’s News-on-Demand product combines on-demand video and text feeds from Reuters with Clear Channel Radio’s existing 24/7 local coverage of breaking news and other informational content. The alliance is designed to make Clear Channel’s news format radio stations more competitive with TV competitors.
Clear Channel will pay a license fee to Reuters for the content and will retain all advertising revenue, allowing station Web sites to customize advertising opportunities for either local or national advertisers.