CBS, RCA Team Up For HD Football

Thomson’s RCA brand has agreed to sponsor HD coverage of the AFC Divisional Playoff games Jan. 11 and 12 and the AFC Championship game on Jan. 19. The three live HD telecasts, produced by CBS, will be unified productions with analog broadcasts and include commentary and analysis from the same broadcast teams as the an

Author:: TVTechnology
Updated:: Feb 23, 2018
Original:: Dec 25, 2002

Thomson’s RCA brand has agreed to sponsor HD coverage of the AFC Divisional Playoff games Jan. 11 and 12 and the AFC Championship game on Jan. 19.

The three live HD telecasts, produced by CBS, will be unified productions with analog broadcasts and include commentary and analysis from the same broadcast teams as the analog audience. The games will be broadcast in 1920 x 1080i

Thomson’s RCA brand will promote its digital line, RCA Scenium, composed of three rear-projection HDTV’s and four rear-projection and direct-view HDTV Monitors including built-in DVD players. Three additional DTV’s include two rear-projection and one direct-view HDTV monitor.

For 2002-2003, CBS broadcast 15 hours, or the network’s 18 primetime shows, in HD, as well as various sports programs. By kick-off, CBS expects to be transmitting digital programming across more than 100 affiliates reaching over 83 percent of the U.S.

Under the agreement, the companies will sponsor high-definition telecasts of the NFL's AFC Divisional Playoff games and the AFC Championship game next month.

Harris Corp. and CBS Television announced an agreement, in which Harris will sponsor HDTV coverage of the 2004 NCAA men's basketball championship Final Four games. The live CBS Sports telecasts will be a joint production for the companies, produced in 1080i and downconverted for CBS' analog broadcast coverage. Addition

As the basketball championships approach, prices are being reduced on the RCA brand of HD sets in sizes ranging from 40- to 61-inches. TTE Corporation, the developer and manufacturer of RCA sets for the U.S. market, is unveiling the "RCA Home Court Advantage" campaign with an advertising promotion in USA Today. (A

Thomson (TTE), the manufacturer of RCA-branded DTV products, announced that it has teamed with Wiley Publishing to put together a "Dummies" guide, demystifying the technical jargon surrounding DTV. HDTV Buying Tips for Dummies will explain how to connect DTV equipment, how to receive programming, the various ATSC disp

Fox and CBS have selected the Helinet/Cineflex HiDEF HD aerial camera platform to provide aerial HD coverage of NFL games this season. The aerial cable system--built around the Sony HDC-950 and HDC-F950 cameras--was used in last week's Atlanta Falcons-N.Y. Giants matchup and will also be featured in the upcoming Phila

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With a long-term sponsor in place, CBS recently announced that it will broadcast 13 major PGA tour events, totaling 80 hours, in high definition. The first event will be the MCI Heritage Tournament on April 17-18 from Hilton Head, S.C. These broadcasts are in addition to the HD coverage that the network will do for the

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