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Broadcast Pix Starts Sales ‘Channel Program’

Broadcast Pix has launched a new three-tiered “Channel Program” for the Americas to support its marketing efforts and growth.

The regime includes “Elite Business Partners,” “Channel Partners,” and system integrators organized into six regions of North America plus Latin America.

To recognize their investment and commitment, Broadcast Pix lists Elite Business Partners on its Web site and provides them with training, sales leads and technical support. During second quarter, the number of Elite Business Partners grew from four to 50.

“In this mutually beneficial vendor-dealer relationship, Broadcast Pix will be providing its channel partners with sales leads, marketing, and technical support, and in turn, these resellers will build our business by conducting product demos and sales events, as well as driving home sales,” said Arco Groenenberg, director of sales for the Americas

To qualify as a Broadcast Pix Elite Business Partner, the dealer must meet sales goals of about $50,000 per month and invest in a Slate 1000 HD (or better) integrated production switcher. The second tier, Channel Partners, are non-demoing partners who Broadcast Pix hopes to advance to Elite Business Partners status over the next six to 12 months. The third group, Systems Integrators, is comprised of video professionals that design, specify, and sell all Broadcast Pix system solutions.