Skip to main content

Big Mac Goes HD

Beyond Our Reality, a New York-based film and video production company, has chosen two Fujinon HA22x7.8 HD telephoto ENG-style and one HA13x4.5 HD super wide angle lens to shoot in HD. The lenses mount on Sony HDW-F900 HDTV cameras.

The new lenses were recently used on a McDonald's commercial, which takes people off the street to sing their own version of the chain's "Big Mac" jingle from the 70's. The Fujinon lenses were also used on an HD commercial shot for Volkswagen.

Beyond Our Reality provides production services including edit suites, feature films, music videos, newsgathering and TV series for clients like MTV, VH1, Nickelodeon, Showtime, Lifetime and the major networks.