Awareness of Internet movie downloading grows, says report

Younger males continue to lead the pack of movie downloaders, while awareness of the ability to pull movies off the Internet is growing among older Americans, according to Ipsos-Insight

Increasingly, U.S. film lovers are learning about and using Internet-based movie acquisition methods, and a vast number of households already have the technological capability to download movies from their homes, according to new research from global marketing research firm Ipsos-Insight. Additionally, the study, called MOTION, reported strong home theater ownership and a growing number of consumers who own vehicle-based DVD players.

In late 2004, findings from MOTION — the company’s biannual shared-cost research program tracking consumers’ traditional and digital movie viewing behaviors and attitudes — found that 47 percent of Americans aged 12 and older knew about downloading a full-length motion picture from the Internet. As of the first quarter in 2005, that number had grown to 53 percent, which suggests a growing consumer orientation toward alternative movie acquisition methods, according to Ipsos-Insight.

Other findings include:

  • Younger males continue to be lead users with older segments demonstrating greater awareness than before;
  • Americans are increasingly surrounding themselves with movie-related technologies in their homes;
  • One in three Americans own a home theater system with DVD players and TV sets already having reached critical mass;
  • One in four Americans own a DVD recorder;
  • 16 percent of Americans own a DVD player in their car.

Ipsos-Insight polled 1117 respondents aged 12 and over between April 26 and May 1, 2005 for the Motion study. There is a 95 percent certainty that the results of Motion are accurate to within +/- 2.93 percent, according to the researcher.

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