TV One network implements targeted marketing in Wal-Mart stores

Unveiled in the spring byPremier Retail Networks (PRN), Wal-Mart’s TV One, cable/satellite television network offers lifestyle and entertainment-oriented programming to viewers in more than 2,850 Wal-Mart stores.

PRN has worked with TV One to create programming specially tailored for Wal-Mart TV. The network provides tips on a wide range of issues including fashion, beauty, home and personal finance, as well as entertainment-based content that respects black culture and heritage and values the intellectual and cultural diversity among blacks.

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