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The latest happenings from around the world of sports

Vodafone to offer coverage of all FIFA World Cup soccer matches
Netherlands telecommunications provider Vodaphone has announced that is offering video coverage of each FIFA World Cup soccer match on its mobile phones. The 64 games will be edited specifically for viewing on mobile phones.

CSTV chief to deliver C4-Sports keynote
Brian Bedol, president and CEO of CBS’s College Sports Television (CSTV), be the keynote speaker on the opening day of C4-Sports trade show dedicated to sports technology.

Prior to co-founding CSTV, now part of the CBS, Bedol was the creator, co-founder and chief executive officer of Classic Sports Network, known today as ESPN Classic. C-4 Sports will be held at the Las Vegas Convention Center, July 17-19.

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CGTV launches televised Internet poker
Casino and Gaming Television Canada will present “Poker Night Live,” a televised Internet poker program.

The show brings together entertainment programming with online gaming to let poker players participate in televised high stakes games of Internet poker.

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WWE to track VOD use with OnDemand Essentials
World Wrestling Entertainment has licensed Rentrak's OnDemand Essentials to track consumer use of its VOD service, WWE 24/7.

OnDemand Essentials provides cable operators, content providers and advertisers with a real-time transactional tracking and reporting system to view and analyze on-demand content.

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