qtags, Charter Digital Media create public interactive ads in New York
By TVTechnology published
Charter Digital Media and qtags are enabling advertisers to quickly create and implement interactive advertisements in some of New York City's most visible locations. The Take5 program includes 500, five-second spots a day on digital signage on the Port Authority Screen in Times Square, PATHVision commuter transit screens, in-store signage and other prime areas. Each advertisement comes complete with a qtags text word that allows consumers to quickly access additional information via the company's text-to-shortcode service.
The use of qtags makes the digital billboard advertisement easier to remember by sending the consumer a brief message to his or her mobile phone that can include phone numbers, web addresses, special offers, store locations, hours of business and more.
For more information, visit www.qtags.com.
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