Consumer demand, falling prices fuel public display market growth

DisplaySearch issued the first edition of its Quarterly Public Display Shipment and Forecast Report, indicating that worldwide shipments of large flat-panel displays for non-TV applications reached a worldwide total of 87,000 units in Q2'05. While this number was slightly down from the Q1'05 worldwide total of 96,400 units, recent price reductions in both plasma (PDP) and large-format LCD panels are forecast to accelerate this market to more than 400,000 units for 2005, and double-digit unit year-over-year growth is forecast through 2009 to reach 1.8 million units.

Conservative estimates of the worldwide market show the total Compound Annual Growth Rate (CAGR) for PDPs used in such applications to be as much as 10 percent from 2004 to 2009. LCDs are forecast to have a much larger CAGR of 82 percent from 2004 to 2009, resulting in an overall explosive 36 percent CAGR for the flat panel public display market.

With production gearing up for larger flat panel displays for the consumer TV market, the exploding public display market is benefiting from these economies of scale with similar displays used for non-TV applications, such as point-of-sale signage, flight information displays, electronic menu boards and even corporate conference room displays.

The two most popular technologies for the out-of-home public display environment are LCDs and PDPs, both of which continue to push the technology envelope in size, resolution and price points. LCDs as large as 55in are now commercially available worldwide, while PDPs as large as 71in are now available for commercial applications.

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