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Autodesk at NAB 2010: Live in Las Vegas and Virtually on the AREA

Autodesk, Inc. (opens in new tab), will participate in the National Association of Broadcasters (NAB) Show in Las Vegas, April 12–15, 2010. At NAB, Autodesk will unveil the latest versions of its visual effects, finishing and color grading software products for film, television and commercial post-production. Digital artists will be able to connect with Autodesk at NAB booth SL2020, and virtually on the AREA (opens in new tab), Autodesk’s digital entertainment and visualization community. During NAB, customer and product demonstrations will be streamed live from the Autodesk booth to the AREA.

Autodesk Workflows and Product Showcase

At booth SL2020, Autodesk will demonstrate its holistic stereoscopic 3D (opens in new tab) and creative finishing workflows. Some presentations will be in stereoscopic 3D, with 3D glasses provided. Other demonstrations will provide tips on how Autodesk products can help digital artists collaborate across the post-production pipeline; deliver higher-quality graphics, commercials and promos; and get content to air faster.

The following Autodesk Digital Entertainment Creation (opens in new tab) products will be featured at the booth:

Autodesk Smoke For Mac OS X (opens in new tab) and Autodesk Smoke Advanced (opens in new tab) editorial finishing software

Autodesk Flame (opens in new tab) and software for 3D visual effects and design finishing

Autodesk Lustre (opens in new tab) software for digital color grading and look development finishing

Autodesk Maya (opens in new tab) software for 3D modeling, animation, visual effects and rendering

Autodesk 3ds Max (opens in new tab) software for 3D modeling, animation and rendering

(NOTE TO EDITOR: For details on the latest versions of Autodesk’s Digital Entertainment Creation software, please visit the Autodesk Virtual NAB Press Room (opens in new tab), which will go live on Monday, April 12, 2010, at 5:30 a.m. Pacific time.)

Autodesk Customer Showcase

• Nolan Murtha and Daniel Neufeldt from Lightstorm Entertainment will show how Maya and Autodesk MotionBuilder (opens in new tab) software were used to help create “Avatar,” the highest-grossing movie of all time.

• Rob Lederman from North Avenue Post will present the making of a TBS network promo for the sitcom “Tyler Perry’s House of Payne,” using Smoke For Mac OS X.

• Pankaj Bajpai and Bill Romeo from Ascent Media will present their work on the hit series “Lie to Me,” using Smoke and Lustre.

• Daniel Kelly from Motor VFX will demonstrate how he uses Flame for commercial visual effects.

Japanese and Spanish Demonstrations

Autodesk will present demonstrations in Japanese and Spanish at the theater in the Autodesk booth SL2020 on Tuesday, April 13, 2010. The Japanese demonstration will be from 4–5 p.m. Pacific time, followed by the Spanish language demonstration from 5–6 p.m. Pacific time.

Education Reception

On Tuesday, April 13, 2010 from 6:05–7:30 p.m. Pacific time, Autodesk will host an Education Reception at the Autodesk booth SL2020. At the reception, educators can take a closer look at Smoke For Mac OS X, which is available to educational facilities. Attendees will learn how Smoke software can help students expand their creative capabilities and enable schools to differentiate their facility with effects-centric editorial finishing. For more information or to register, contact

Autodesk Smoke For Mac OS X: Hands-on Training at NAB 2010

Those planning to attend NAB can register for a free 45-minute Smoke For Mac OS X training session, which will be held at the Autodesk booth SL2020. These introductory sessions are ideal for new Smoke users.


Daily Schedule: Monday, April 12, 2010, to Wednesday, April 14, 2010. View registration link above for details.

Autodesk Partners

Autodesk thanks its strategic partners AJA Video Systems, HP and Intel for supporting Autodesk’s NAB 2010 activities. Autodesk software will be featured at the following booths:

• Intel booth N1323: Autodesk Maya (presented daily at 1 p.m. Pacific time on the Intel main stage) and Autodesk 3ds Max

• AJA Video Systems booth SL920: Autodesk Smoke For Mac OS X

Autodesk, Flame, Flare, Lustre, Maya, MotionBuilder, Smoke and 3ds Max, are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Mac OS is a trademark of Apple Inc., registered in the U.S. and other countries. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document. © 2010 Autodesk, Inc. All rights reserved.