Shelly MichaelTMT Consultant, Deloitte ConsultingShelly Michael is a consultant in Deloitte’s Technology, Media and Telecommunications sector. She can be reached via TV Tech. Latest articles by Shelly Michael Why Content Provenance Won’t Solve the Trust Problem By John Footen, Micky Silverman, Shelly Michael Published 4 August 26 Media Matrix Provenance technology strengthens transparency and accountability, but can’t solve the human challenge of deciding what to believe Media Matrix Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES 1 IEEE Broadcast Technology Society Honors Charles Einolf 2 DirecTV For Business Inks New Agreement to Sell NFL Sunday Ticket 3 IAB Tech Lab Upgrades Open Framework for Agentic Advertising 4 Tom DeLay: Only Congress Can Change Station Ownership Caps 5 Sinclair Announces 2026 Annual Scholarship Winners
Why Content Provenance Won’t Solve the Trust Problem By John Footen, Micky Silverman, Shelly Michael Published 4 August 26 Media Matrix Provenance technology strengthens transparency and accountability, but can’t solve the human challenge of deciding what to believe
