Kris JohnsSocial Links NavigationKris Johns is the Senior Vice President of Advertising at Wurl, the leader in powering streaming TV. Latest articles by Kris Johns To Reach CTV’s True Potential, We Need a Mindset Shift By Kris Johns published 10 February 23 CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized Opinions MOST READ1Sony’s Ci Media Cloud Keeps NHRA Moving2Nexstar Disputes FCC $1.2M Fine, Order to Sell WPIX3Aaron LaBerge Joins PENN Entertainment at CTO4Bolin Technology Integrates NDI Across Product Portfolio5Tegna’s WTHR and WALV to Broadcast Indiana Fever WNBA Games
To Reach CTV’s True Potential, We Need a Mindset Shift By Kris Johns published 10 February 23 CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized
