Kris JohnsSocial Links NavigationKris Johns is the Senior Vice President of Advertising at Wurl, the leader in powering streaming TV. Grid List Latest articles by Kris Johns To Reach CTV’s True Potential, We Need a Mindset Shift By Kris Johns published 10 February 23 CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized The latest product and technology information Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Ad Industry Launches Effort to Revise Standard Terms & Conditions for Digital Advertising 2Amagi Assists in Launch of Female-Centered FAST Channel in Germany3TransUnion Relaunches TruAudience Marketing Solutions Business4Fox Corp. Launches "Fox Future” Studio Lot Project 5FCC Judge Upholds Hearing Designation Order for Standard General-Tegna Merger
To Reach CTV’s True Potential, We Need a Mindset Shift By Kris Johns published 10 February 23 CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized
