Kris JohnsKris Johns is the Senior Vice President of Advertising at Wurl, the leader in powering streaming TV. Latest articles by Kris Johns To Reach CTV’s True Potential, We Need a Mindset Shift By Kris Johns published 10 February 23 CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized Opinions Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1IAB: Digital Video to Capture 58% Share of the TV/Video Ad Spend in 20252LiveU Acquires Actus Digital3Comcast Technology Solutions, AD-ID Join Forces to Advance Ad Standards4Sinclair Names Vincent J. Sollecito VP/GM of WPEC5Samsung Ads Launches New Interactive Ad Format
To Reach CTV’s True Potential, We Need a Mindset Shift By Kris Johns published 10 February 23 CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized
