Erwin CastellanosErwin Castellanos is General Manager, Adobe Advertising Latest articles by Erwin Castellanos Why CTV Strategy Needs a Reset in an Agent-Driven Ecosystem By Erwin Castellanos published 15 May 26 OPINION AI is reshaping every corner of digital advertising OPINION Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Scripps Completes Station Swaps with Gray Media 2Enthusiasm for New Next-Gen Streaming Platform Takes Hold3Upfronts: WBD Expands Advanced Ad Capabilities and AI Ad Tech4Study: Data and Measurement Problems Reduce CTV Ad Budgets5Gray Media Names Joanie Vasiliadis SVP of Transformation
Why CTV Strategy Needs a Reset in an Agent-Driven Ecosystem By Erwin Castellanos published 15 May 26 OPINION AI is reshaping every corner of digital advertising
