David Tice

David Tice

David C. Tice is a senior consultant to Hub Entertainment Research and Principal of TiceVision LLC, a media research consultancy. For over 25 years, he has overseen syndicated and custom research projects for many media companies, media industry associations, and pro sports leagues.

Latest articles by David Tice

Pixabay

Have Viewers Really Opted-In to the CTV Economy?

By David Tice published

Low awareness of viewing tracking may be a ticking bomb for CTV

Opinions
Samsung Tizen OS

The New TV Gatekeepers

By David Tice published

OEMs have increasing influence over not just which shows are watched, but also which are even on deck to be considered in the first place.

Opinions