Ben TattaSocial Links NavigationBen Tatta is Chief Commercial Officer for Operative. Latest articles by Ben Tatta How Local Ad Sellers Can Meet Shifting Advertiser Demand By Ben Tatta published 23 January 24 OPINION The rise of CTV has brought a new level of control, transparency and reporting to TV OPINION MOST READ1Mattel to Launch First FAST Channels on Samsung TV Plus2NAB Board Election Results Announced3Amagi Names Richard Perkett Chief Product Officer4FCC Votes to Restore Net Neutrality Rules5Seattle Kraken Inks Deals with Tegna and Prime Video
How Local Ad Sellers Can Meet Shifting Advertiser Demand By Ben Tatta published 23 January 24 OPINION The rise of CTV has brought a new level of control, transparency and reporting to TV