Asaf DavidovSocial Links NavigationAsaf Davidov is Head of Ad Measurement and Research for Roku. Latest articles by Asaf Davidov The Next TV Currency? It’s Already Here By Asaf Davidov published 6 June 22 The advertising industry is putting more into measurement than ever before Opinions MOST READ1Enhancements Made to Key 5G Convergence Standards 2FCC Unveils Agenda for May Open Meeting3Comcast Makes $1M Commitment to Military-Serving Nonprofits4Nielsen: Asian American Audiences Spend as Much Time on Mobile as TV5Fubo Loses Subs in Q1 But Exceeds Guidance and Reduces Losses
The Next TV Currency? It’s Already Here By Asaf Davidov published 6 June 22 The advertising industry is putting more into measurement than ever before
