Pappas Telecasting is using Harris' OSi-Traffic solution to manage the backend for most of its 27 television stations.
Pappas chose OSi-Traffic to centralize the broadcast advertising, traffic and accounting operations for most of its stations at the company's new Fresno, Calif.-based technical operations center. In addition to the 27 stations it owns, the company also operates four others with network affiliations.
"We look forward to working with their OSi team to create the most efficient, streamlined and centralized traffic operations possible, and we are excited about the savings this new efficiency will bring," said Dennis J. Davis, president and CEO of Pappas Telecasting Companies.
According to Harris, OSi-Traffic supports a centralized traffic structure across an entire TV station group by leveraging the power of a relational database that coordinates the demands of multiple stations with multiple channels, operating in a consolidated environment. Harris also noted that OSi-Traffic enables broadcasters to seamlessly integrate with Harris-supplied broadcast automation solutions as well as with those of third-party companies.
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