Newtek Tricaster Tapped for NBA Slam Dunk
February 12, 2010
NewTek has announced that the NBA will be using the company’s TriCaster portable live television production system to stream the 2010 All-Star Jam Session Sprite Slam Dunk Showdown and NBA D-League Dream Factory on February 12 to www.nba.com, as well as to courtside video boards and on-site plasma screens at Cowboys Stadium in Arlington, Texas.
“The NBA All-Star Weekend Jam Session is filled with exciting games and contests, including the ever-popular Slam Dunk and Three-Point Shoot-out competitions,” said Shawn H. Smith, the NBA Development League’s vice president of business development and chief marketing officer. “With NewTek TriCaster, we are able to give fans at home a virtual front row seat, ensuring that they don’t miss a minute of the action.”
The TriCaster will also be used during the Feb. 11-13 All-Star Jam Session for feeding courtside video for viewing on big screen displays at the event venue, the American Airlines Center in Dallas.