Video Advertising Bureau VAB Report Examines $84B Digital Ad Fraud Market VAB estimates that the North American cost of digital ad fraud is roughly equivalent to the total national and local cable TV ad spend in the U.S. Nielsen Says No to TV Ratings Audit Nielsen asserts that it is regularly examined by the Media Rating Council TV Networks Seek Independent Audit of Nielsen Ratings During COVID Networks believe Nielsen’s ratings are “undercooked” Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1IAB Makes Three Appointments to Its Leadership Team2DAZN FAST Channels to Launch on Tubi3DV Earns MRC Accreditation for CTV Viewability4HPA Opens Submissions for 2024 HPA Engineering Excellence Awards5Qurate Launches 'The Big Dish' on The Roku Channel