TV Viewership Data

Latest about TV Viewership Data

family watching TV

U.S., U.K. Consumers Now Spend 11 Hours a Day Using Media

By George Winslow Published

RESEARCH Ampere study finds media time outpaces the share of the day spent on ‘sleep’ or ‘work’

RESEARCH
PHILADELPHIA, PENNSYLVANIA - NOVEMBER 16: Kelee Ringo #7 of the Philadelphia Eagles tackles Kalif Raymond #11 of the Detroit Lions at Lincoln Financial Field on November 16, 2025 in Philadelphia, United States. (Photo by Mitchell Leff/Getty Images)

NFL’s Popularity Advances TV Seasonal Viewership Growth

By Phil Kurz Published

Research Pro football drove a 4.3% increase in broadcast viewing in October

Research
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TV Viewership Declining to Pre-COVID Levels Amid Reopenings

By Michael Balderston Published

Markets that were first to open seeing bigger drops than those still closed

Trends
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TiVo Expands Offerings of TV Viewership Data Product

By Michael Balderston Published

Now incorporating Kantar ad occurrences and Drawbridge’s Identity Graph.

Business