Tubular Labs

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THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 2199 -- Pictured: (l-r) Author & activist Malala Yousafzai during an interview with host Jimmy Fallon on Monday, October 20, 2025 -- (Photo by: Todd Owyoung/NBC)

Late Night Thrives on Social Media With Billions of Views in 2025

By George Winslow published

Research Shows like ‘SNL’ and ‘Jimmy Kimmel Live combed for over 17 billion views on social media in 2025, according to Tubular Labs

Research
social media users

Time Spent on Social Media with News Networks Jumps in October

By George Winslow published

Tubular Labs found that minutes-watched of content from top news networks dramatically increased on social month-over-month with NBC News seeing a 43% jump to 1B minutes watched

Streaming
YouTube

YouTube Viewing of Content from Top TV Networks Dominated by Shorts

By George Winslow published

Shorts accounted for 34.8% of YouTube views for the top five U.S. broadcast and cable properties in 2022-2023 season according to Tubular Labs

Insights
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Tubular Labs Unveils New Metrics for Social Video

By Jon Lafayette published

Measurement based on time spent viewing.

Business