Tubular Labs Late Night Thrives on Social Media With Billions of Views in 2025 Shows like ‘SNL’ and ‘Jimmy Kimmel Live combed for over 17 billion views on social media in 2025, according to Tubular Labs Time Spent on Social Media with News Networks Jumps in October Tubular Labs found that minutes-watched of content from top news networks dramatically increased on social month-over-month with NBC News seeing a 43% jump to 1B minutes watched YouTube Viewing of Content from Top TV Networks Dominated by Shorts Shorts accounted for 34.8% of YouTube views for the top five U.S. broadcast and cable properties in 2022-2023 season according to Tubular Labs Latest about Tubular Labs Tubular Labs Unveils New Metrics for Social Video By Jon Lafayette published 11 September 19 Measurement based on time spent viewing. Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Metadata is the New Master: Fixing Tags to Unlock Monetization2DoubleVerify Taps Into IMDb for Insights on Streaming Content3Nexstar Media Charitable Foundation Donates $50,000 Help Fight Hunger In West Virginia4Altice USA to Become Optimum Communications5CIMM, TVB Study Examines Local TV Measurement Problems, Solutions
Tubular Labs Unveils New Metrics for Social Video By Jon Lafayette published 11 September 19 Measurement based on time spent viewing.
