TransUnion

TruAudience marketing solutions are now integrated with Neustar to improve marketing effectiveness

Some argue the launch will “accelerate” the shift of ad dollars from TV to streaming

The move means that users can access insights from 250M U.S. consumers across 80M homes

Streamers also paid more attention to ads on streaming services than cable or satellite according to a new TransUnion, Harris Poll survey

More than 70% of consumers have increased their use of paid streaming since onset of pandemic