Publicis
Latest about Publicis

Publicis Groupe to Buy LiveRamp for $2.2 Billion
By George Winslow published
The deal will expand the ad giant’s data and AI tools for more precisely targeted campaigns

Study: Consumers Pay More Attention to Ads in Paid Subscription Services
By George Winslow published
Ad attention is higher for more "intentional" paid subscription services like YouTube TV, Fubo, Hulu and HBOMax according a new study from Yahoo and Publicis Media
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