Publicis

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Money

Publicis Groupe to Buy LiveRamp for $2.2 Billion

By George Winslow published

The deal will expand the ad giant’s data and AI tools for more precisely targeted campaigns

Mergers & Acquisitions
Momentive

Study: Consumers Pay More Attention to Ads in Paid Subscription Services

By George Winslow published

Ad attention is higher for more "intentional" paid subscription services like YouTube TV, Fubo, Hulu and HBOMax according a new study from Yahoo and Publicis Media

Insights
OTT

AVOD Interest Up Nearly 50% in Recent Years, Verizon Study Shows

By Michael Balderston published

More consumers are turning to AVOD platforms in this new content landscape

Insights