pay-TV revenue U.S. SVOD Revenues Expected to Equal Pay-TV Revenues by 2027 GlobalData report predicts pay-TV penetration will decline from just under 50% today to just 33% in the next five years Pay-TV to Experience Global Market Shift by 2025, Per Report Top 10 pay-TV operators expected to loss subscribers, but those outside of top 50 are expected to grow U.S. Pay TV Revenue Projected to Drop 35% to $57.4B by 2025 Digital TV Research forecasts accelerated cable, satellite and telco TV declines for 61 countries over the next five years Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Tech Advances Boost Adoption of 8K Production2Intel Lays Out 8K Production, AI Tech Plans for Paris Olympics3Sony Considering Bid to Acquire Paramount 4Netflix Adds 9.3M Subs in Q15Adobe Launches New Adobe Express Mobile App with Firefly AI