opinion

While the established modes of media distribution are well understood and engineered, governed by open standards (ATSC A/53, SCTE 23 (Docsis), DVB-T, DVB-S, MPEG) the internet is an amalgam of “open standards” (IETF) and quasi proprietary approaches (Apple HLS), as well as a variety of software protocols and applications (web browsers, media players, etc.).

The 360-degree, virtual reality video melody is so alluring that it has enchanted the likes of the Associated Press, New York Times, CNN, The Washington Post and many other major news outlets

We are witnessing a dramatic change in the way people consume content.

Workflow automation. Whenever anyone uses these words in a sentence, my eyes start to glaze over, so I don’t blame you if you’re feeling woozy.

Bob Dylan made the phrase famous, but the Emmys in 2017 were a testament to the evolving palate of a new generation of viewers tapping streamed content and not tuning into traditional broadcast TV.

The FCC’s decision this week to dump the main studio rule will likely have broadcasters across the country quickly reviewing their operations for potential cost savings if they haven’t done so already.

For executives in the Media & Entertainment (M&E) industry, new models for success are driven by the need to realize greater profits by lowering Total Cost of Operations (TCOP) while simultaneously increasing overall throughput.

Next Gen TV is upon us.

Elemental founder was a leader in both industry and community.

Sports broadcasting is one of the more demanding activities in television.

It’s time to make a change and march boldly into the future.

The availability of 4K movies and TV programs has exploded. Since Vudu offered the first OTT HD video, subscription-based services like Netflix have led the way in developing HD streaming.

When we introduced our Avid Everywhere vision in 2013, the industry was facing a period of unprecedented change.

Many broadcasters that deal with live events are facing some budgetary concerns when it comes to implementing new technologies to assist with their production environment, for example, the transition to IP.

Gregarious… intelligent… passionate… selfless.

Not that long ago, getting usable video with a high-quality sound track from a field unit, and getting it quickly, would have been deemed an accomplishment.

We recently did a “25 More Things to Know About ATSC 3.0” webinar that I’m reproducing here in rap lyrics.

ATSC 3.0 is still making its way past the regulator, the FCC, but it is already too little, too siloed and too late to make a significant impact.