While the established modes of media distribution are well understood and engineered, governed by open standards (ATSC A/53, SCTE 23 (Docsis), DVB-T, DVB-S, MPEG) the internet is an amalgam of “open standards” (IETF) and quasi proprietary approaches (Apple HLS), as well as a variety of software protocols and applications (web browsers, media players, etc.).
The FCC’s decision this week to dump the main studio rule will likely have broadcasters across the country quickly reviewing their operations for potential cost savings if they haven’t done so already.
For executives in the Media & Entertainment (M&E) industry, new models for success are driven by the need to realize greater profits by lowering Total Cost of Operations (TCOP) while simultaneously increasing overall throughput.
Many broadcasters that deal with live events are facing some budgetary concerns when it comes to implementing new technologies to assist with their production environment, for example, the transition to IP.
Not that long ago, getting usable video with a high-quality sound track from a field unit, and getting it quickly, would have been deemed an accomplishment.
ATSC 3.0 is still making its way past the regulator, the FCC, but it is already too little, too siloed and too late to make a significant impact.