opinion
Latest about opinion

What Regulatory Shifts Mean for Broadcasters' IP-First Future
By Rick Young published
OPINION Forward-thinking broadcasters now see IP-based distribution and new delivery standards as urgent business imperatives

Why Captions and Subtitles Are a Key Part of Unlocking Global Streaming Success
By Anupama Anantharaman published
OPINION International content presents a huge monetization opportunity for video service providers

Global Reach, Local Appeal: Mastering Content Localization for Streaming Platforms
By Tanya Daley-Antoine published
OPINION Successful localization begins with a strong technical foundation that enables delivery of localized content at scale

Trial of AI-Generated Translation Hints at a Brighter Future for Us All
By Phil Kurz published
OPINION Deploying AI foreign-language translation and marrying it up with local newscasts transmitted as 3.0 signals will be a win for viewers

Will SGAI Become an Industry Norm for Dynamic Ad Insertion?
By Tim Sewell published
OPINION For live sports and events, server-guided ad insertion enables scalable ad delivery, even during high-demand moments

The Future of Media and Entertainment: How Emerging Tech Will Reshape the Industry
By Josh Arensberg published
OPINION By harnessing the power of 5G and other emerging technologies, media companies can deliver tailored content and craft interactive environments that cater to individual preferences

Tapping Into the Power of the Past
By Heidi Shakespeare published
Opinion How archiving content drives value for media organizations

What To Expect in 2025
By Phil Kurz published
Predictions for next year include progress toward ATSC 3.0, more cord-cutting and new political TV strategies
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