opinion
Latest about opinion

Incentive Auction 2.0: Here We Go Again
By Phil Kurz published
OPINION Don’t give up UHF channel assignments without a fight

Unlocking Efficiencies to Boost Video Streaming Performance, Sustainability, and Cost Savings
By Damien Sterkers published
OPINION With the escalating demand for video content, efficient and economical delivery solutions are imperative to cope with the surging traffic

As Streaming Bundles Look More Like Cable, What do Consumers Really Want?
By Raman Abrol published
OPINION It’s unclear how bundled streaming services will be received by consumers and play out for the brands themselves

Streaming Companies are Leaving Money on the Table
By Vijay Sajja published
OPINION Here’s how to fix the revenue leaks

AI: How Will It Shape the Future of Media?
By Tony Jones published
OPINION Why you should care

What is the Media Matrix?
By John Footen published
OPINION Where will AI take the M&E industry? We’re just starting to find out

Broadcasters and NextGen Emergency Mass Communications
By Fred Baumgartner, CPBE, CBNT published
OPINION The state of emergency mass communications is a fragmented mix of the ancient and many emerging apps

The Olympics Is Personal(ized)
By Brittany Spicer published
OPINION The Olympics emerges as the perfect test case of CTV strategies as an extension of digital rather than as an extension of linear TV
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