Latest about opinion

Evergent

Streaming Companies are Leaving Money on the Table

By Vijay Sajja published

OPINION Here’s how to fix the revenue leaks

OPINION
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AI: How Will It Shape the Future of Media?

By Tony Jones published

OPINION Why you should care

OPINION
AI

What is the Media Matrix?

By John Footen published

OPINION Where will AI take the M&E industry? We’re just starting to find out

OPINION
FEMA

Broadcasters and NextGen Emergency Mass Communications

By Fred Baumgartner, CPBE, CBNT published

OPINION The state of emergency mass communications is a fragmented mix of the ancient and many emerging apps

OPINION
Sports

The Olympics Is Personal(ized)

By Brittany Spicer published

OPINION The Olympics emerges as the perfect test case of CTV strategies as an extension of digital rather than as an extension of linear TV

OPINION
ATSC 3.0

ATSC 3.0 Datacasting Comes Of Age

By Phil Kurz published

OPINION Important 3.0 developments at the 2024 NAB Show point to near-term revenue from datacasting

OPINION
ATSC

2024 NAB TV Engineering Award Recipient a Model of Modesty

By Tom Butts published

Much of Winston Caldwell's achievements have been in the background, but have made an enormous impact on broadcasting

Opinions
watching sports

The Winning Play: Why SaaS Reigns Supreme for Live Sports Streaming

By Alain Pellen published

OPNION Despite the growth of live sports streaming, it still faces significant challenges

OPNION
Lighting

What’s the Best Color Temperature for Lighting TV Studios?

By Bruce Aleksander published

OPINION Today we can choose which color temperature we want based on what’s better for the subjects

OPINION
press

Amplifying the Message: The Right Medium Matters

By Ling Ling Sun published

OPINION How can media organizations leverage the unique strengths of the medium to foster deeper understanding, promote enhanced engagement, and ultimately, a more informed and connected society?

OPINION
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