national TV ad market Latest about national TV ad market Magna: Long Form Video Ad Spend to Drop 9.1% in 2023 By George Winslow published 27 March 23 Local TV will be down 21.4% while OTT ad spending will jump by 21.2% this year Insights National TV Ad Market Down $1.6B Year-over-Year By Michael Balderston published 5 June 20 Heavily impacted by lack of sports, despite increases in news and general TV viewership Trends Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1YouTube Wins Global Rights to Stream the Oscars 22026 NAB Show Opens Registration, Unveils Major Program Enhancements3CES: NBCU Unveils New Cross-Platform Ad Tech Solutions, Capabilities4Optimum Blasts Tegna’s ‘Predatory’ Demands for Retrans Fee Increases5NDI, Zoom Collaborate on Seamless Connectivity
Magna: Long Form Video Ad Spend to Drop 9.1% in 2023 By George Winslow published 27 March 23 Local TV will be down 21.4% while OTT ad spending will jump by 21.2% this year
National TV Ad Market Down $1.6B Year-over-Year By Michael Balderston published 5 June 20 Heavily impacted by lack of sports, despite increases in news and general TV viewership
