Media Matrix

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Fake and real tokens under a magnifying glass
Why Content Provenance Won’t Solve the Trust Problem

By John Footen, Micky Silverman, Shelly Michael Published

Media Matrix Provenance technology strengthens transparency and accountability, but can’t solve the human challenge of deciding what to believe

Media Matrix
Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Agentic AI and the Future of the Byline

By John Footen, Micky Silverman Published

Media Matrix How technology could transform the journalist’s role— a thought experiment

Media Matrix
5G and AI technology, Global communication network concept. Business graph. Global business.
Making AI Make Sense at NAB Show

By John Footen Published

Media Matrix How to move beyond the current ‘trough of disillusionment’

Media Matrix
Digital warning about deepfake identity theft and cyber threats, with facial spoofing, AI-generated profiles, and secure login breach alerts shown in a futuristic user interface concept.
Content Provenance: Audience Trust Is at Stake

By John Footen Published

Rise of GenAI and deepfakes exposes broadcasters to credibility issues, regulatory risks

Insights
AI chatbot usage and concepts
Artificial Intelligence Gets Personal

By John Footen Published

Media Matrix How the agentic model will shape the future of media

Media Matrix
DAYTONA BEACH, FLORIDA - FEBRUARY 1984: A CBS-TV cameraman with an Ikegami video camera on his shoulder prepares to broadcast the 1984 Daytona 500 NASCAR race at Daytona International Speedway in Daytona Beach, Florida. The Goodyear Blimp circles in the air above the speedway. (Photo by Robert Alexander/Getty Images)
From Videotape to AI: 40 Years in Media Tech

By John Footen Published

Media Matrix In a four-decade journey, change is the only constant

Media Matrix
content is king
Content Is King. Long Live the King!

By John Footen Published

Expertise To counter competitive threats from generative AI, the best defense is to make great programming

Expertise
AI on a screen
A Media Technologist’s Guide to Evolving Skills

By John Footen Published

Opinion Programming languages, prompt engineering and data skills are an important part of the AI future

Opinion
AI
Could AI Become Its Own Worst Enemy?

By John Footen Published

MEDIA MATRIX Arguably, the greatest danger to the future of AI is AI itself

MEDIA MATRIX
2024 Olympics Come Alive With Media AI

By John Footen Published

MEDIA MATRIX AI can’t compete, but, it can enhance and verify storytelling

MEDIA MATRIX
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