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men's basketball players

Effectv: March Madness is a Slam Dunk for Advertisers

By George Winslow published

About 65% of households tune into games for an average of 9.25 hours of viewing time per home, according to Effectv research

Insights
Money

Study: Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck

By Tom Butts last updated

Effectv report suggests politicians spend 10-20% on streaming, the rest on traditional TV

Business
Effectv

Research: Combining Streaming Ads with Linear TV Ads Boosts Campaign Effectiveness

By George Winslow last updated

New research from Comcast’s ad sales division also found that 88% of TV viewing in Comcast homes was on live linear TV

Business
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TV Ads Strengthen Digital Ads, Study Finds

By Michael Balderston published

A 15% lift in purchase intent occurs when ads air on TV and digital

Business