CTV data
Latest about CTV data

GSTV Taps iSpot to Measure Omnichannel Video Performance
By George Winslow published
Partnership is first to pair iSpot’s solutions with a digital OOH video network to measure incremental reach for CTV

CTV Advertising Needs Gated Communities, Not More Walled Gardens
By Serge Matta published
The case for a more open approach when it comes to sharing data
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