Constantly escalating costs and alternative viewing methods driving potential cord cutters.
GlobalData report pinpoints cord-cutting trends in North America as key factor.
Increased broadband consumption is a key indicator.
Households with pay-TV projected to drop to 86.5 million in 2019.
Customers projected to leave traditional providers at an all-time high rate.
As mobile viewing rises, subscribers are more likely to leave traditional services if needs aren’t met.
Cord-cutting, OTT advances contributing to traditional TV’s first projected decline.
More than a million cut the cord, but that may not be the most impactful result.
Bundling OTT and broadcast to grow 56 percent by 2024; just OTT to increase 17 percent.
The number of U.S. TV viewers who have cut the pay-TV cord is expected to reach 33 million this year
The latest from three separate research organizations reveals traditional pay-TV is in decline
Consumers are still cutting the cord in large numbers according to a recent report from eMarketer.
The threat of cord cutting has been a cloud over pay-TV providers for a while now, but according to a recent report by The Diffusion Group, the last two years have been a potential turning point.