Bundling OTT and broadcast to grow 56 percent by 2024; just OTT to increase 17 percent.
The number of U.S. TV viewers who have cut the pay-TV cord is expected to reach 33 million this year
The latest from three separate research organizations reveals traditional pay-TV is in decline
Consumers are still cutting the cord in large numbers according to a recent report from eMarketer.
The threat of cord cutting has been a cloud over pay-TV providers for a while now, but according to a recent report by The Diffusion Group, the last two years have been a potential turning point.