Blockgraph

Latest about Blockgraph

money

tvScientific Working with Blockgraph to Improve How Brands Use First Party Data

By George Winslow published

New direct-to-DSP integration will make it easier for marketers to more effectively target and optimize audiences across CTV and linear TV

Business
Vortex

NBCU Is Partnering with Blockgraph to Improve First Party Data

By George Winslow published

The deal to add Blockgraph to NBCU's One Platform ad tech stack will enhance the use of first party data in ad campaigns

Partnerships
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Comcast, Charter, ViacomCBS Partner on Blockgraph

By Michael Balderston published

Blockgraph platform uses audience data for advanced TV and premium video advertising

Business
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More TV Advertisers Adopting Data-Driven Ad Buys

By Tom Butts published

Forty percent will use data to improve planning, target and analyze advertising effectiveness by 2020, according to Blockgraph.

Business