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ANA

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Ad Industry Launches Effort to Revise Standard Terms & Conditions for Digital Advertising The joint effort by 4A's, IAB, and ANA hopes that the revision of standard contractual terms will reduce friction, increase buying efficiency and reflect market changes
ANA
VAB, 4A’S Join ANA's Cross-Media Measurement Initiative The two trade groups were named to the steering committee of ANA’s Cross-Media Measurement initiative
ANA
“Diversity” Voted ANA 2021 Marketing Word Of The Year The other top choices in the ANA 2021 Marketing Word of the Year survey of 200+ members were `cookie-less’, `metaverse’, and `customer experience (CX)’

Latest about ANA

Sustainable Brands

ANA, Sustainable Brands to Promote Sustainability Efforts

By George Winslow published 10 November 21

Will work together to promote awareness and increased acceptance of global sustainability among CMO’s and the marketing community

Pixabay

ANA Plans Pilot Measurement Test with VideoAmp

By George Winslow published 1 November 21

The test is billed as an “important milestone” in the association’s push to build a cross-media measurement solution for the industry

Stock

ANA Backs the MRC and Insists Ad Industry Needs “More Robust” Measurement Ecosystem

By George Winslow published 20 September 21

The advertising group said “the most important measurement priority for marketers is a cross media measurement solution built to meet the principles of MRC accreditation”

family watching TV

ANA Partners with Comscore on Cross Media Measurement Pilot

By George Winslow published 24 June 21

Will conduct a pilot test to assess Virtual People ID

Association of National Advertisers

ANA Initiates Probe on Programmatic Media Buying

By Michael Balderston published 29 April 21

Cites programmatic media issues like transparency, broken accountability and complexity

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