ANA Ad Industry Launches Effort to Revise Standard Terms & Conditions for Digital Advertising The joint effort by 4A's, IAB, and ANA hopes that the revision of standard contractual terms will reduce friction, increase buying efficiency and reflect market changes VAB, 4A’S Join ANA's Cross-Media Measurement Initiative The two trade groups were named to the steering committee of ANA’s Cross-Media Measurement initiative “Diversity” Voted ANA 2021 Marketing Word Of The Year The other top choices in the ANA 2021 Marketing Word of the Year survey of 200+ members were `cookie-less’, `metaverse’, and `customer experience (CX)’ Grid List Latest about ANA ANA, Sustainable Brands to Promote Sustainability Efforts By George Winslow published 10 November 21 Will work together to promote awareness and increased acceptance of global sustainability among CMO’s and the marketing community ANA Plans Pilot Measurement Test with VideoAmp By George Winslow published 1 November 21 The test is billed as an “important milestone” in the association’s push to build a cross-media measurement solution for the industry ANA Backs the MRC and Insists Ad Industry Needs “More Robust” Measurement Ecosystem By George Winslow published 20 September 21 The advertising group said “the most important measurement priority for marketers is a cross media measurement solution built to meet the principles of MRC accreditation” ANA Partners with Comscore on Cross Media Measurement Pilot By George Winslow published 24 June 21 Will conduct a pilot test to assess Virtual People ID ANA Initiates Probe on Programmatic Media Buying By Michael Balderston published 29 April 21 Cites programmatic media issues like transparency, broken accountability and complexity The latest product and technology information Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Rohde & Schwarz to Tout Sustainability at 2023 NAB Show2Standard General, CMG Blast FCC for Delays in Approving Tegna Deal3FCC Seeks Comment on Rules to Implement Low Power Protection Act4Studios, Unions Announce Expiration of COVID-19 Restrictions5Riedel Expands Americas Sales Team
ANA, Sustainable Brands to Promote Sustainability Efforts By George Winslow published 10 November 21 Will work together to promote awareness and increased acceptance of global sustainability among CMO’s and the marketing community
ANA Plans Pilot Measurement Test with VideoAmp By George Winslow published 1 November 21 The test is billed as an “important milestone” in the association’s push to build a cross-media measurement solution for the industry
ANA Backs the MRC and Insists Ad Industry Needs “More Robust” Measurement Ecosystem By George Winslow published 20 September 21 The advertising group said “the most important measurement priority for marketers is a cross media measurement solution built to meet the principles of MRC accreditation”
ANA Partners with Comscore on Cross Media Measurement Pilot By George Winslow published 24 June 21 Will conduct a pilot test to assess Virtual People ID
ANA Initiates Probe on Programmatic Media Buying By Michael Balderston published 29 April 21 Cites programmatic media issues like transparency, broken accountability and complexity
