Advertising Research Foundation ARF Calls For Move Away From TV Households as Basis of TV Measurement The research group's proposal of using “TV-accessible households” would better capture viewing by younger viewers on mobile devices The ARF Says Ad Supported Free Media Is `Under Threat' The Advertising Research Council noted that the industry is a crossroads in terms of audience measurement and that it faces “potential declines in ad effectiveness" Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Interra Systems to Highlight Monitoring and Captioning Solutions at NAB Show New York2Appear to Showcase Next-Generation Hybrid Live Production at NAB Show New York3CobbTV Taps Pebble for Playout Automation4OpenDrives Promotes Alex Dunfey to CTO5Roku Upgrades User Interface to Showcase Original Content
