Advertising Research Foundation ARF Calls For Move Away From TV Households as Basis of TV Measurement The research group's proposal of using “TV-accessible households” would better capture viewing by younger viewers on mobile devices The ARF Says Ad Supported Free Media Is `Under Threat' The Advertising Research Council noted that the industry is a crossroads in terms of audience measurement and that it faces “potential declines in ad effectiveness" Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1FCC Announces Tentative Agenda for July Open Meeting2NESN Gives Red Sox-Reds Matchup a Retro Makeover3How Robotic Cameras are Transforming the Modern Newsroom 4TV Tech’s Top NextGen TV Stories of 20255FCC Chair Carr Lays Out Infrastructure Policy Agenda
