Advertising Research Foundation ARF Calls For Move Away From TV Households as Basis of TV Measurement The research group's proposal of using “TV-accessible households” would better capture viewing by younger viewers on mobile devices The ARF Says Ad Supported Free Media Is `Under Threat' The Advertising Research Council noted that the industry is a crossroads in terms of audience measurement and that it faces “potential declines in ad effectiveness" Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Magna Systems Finishes UHD, IP-based OB Truck For Singapore Network2YouTube TV to Launch Genre Packages3The Curator’s Eye: What Media Can Learn from the Museum About Intelligent Curation4ATVA Says Verizon May Lose Mission Broadcasting Stations in Retrans Dispute5Arkansas TV Drops PBS Affiliation Amid Funding Cuts
