Latest about AdImpact

TelevisaUnivision

TelevisaUnivision Renews AdImpact Deal

By George Winslow published

The deal gives TelevisaUnivision access AdImpact’s political spending and competitive tracking tools

Business
Movie theater showing Barbie and Oppenheimer

Barbenheimer: Oppenheimer Topped Summer Movie Trailer Ad Airings

By George Winslow published

Oppenheimer has more than double Barbie’s ad airings on linear television and double Barbie’s television ad impressions according to ad impact

Research
AdImpact Cross Screen Media logos

Cross Screen Media, AdImpact Partner on Local Cross-Screen Measurement

By George Winslow published

They are working to bolster ScreenImpact with near real-time detection of local broadcast advertisements

Research
Kansas City and Philly quarterbacks

123.5M People Watched Rihanna’s Super Bowl Halftime Show

By George Winslow published

Viewing ranged from 98.8M to 124M during the game according to AdImpact’s data

Sports
Stock

Political Ad Spending on Pace to Hit Record $9.7B

By George Winslow published

About $1.44B will be spent on connected TV ads, $1.54B on cable and $4.9B on broadcast in the most expensive U.S. election ever according to AdImpact

Business