Latest about AdImpact
Day 1 March Madness Viewing for Men’s Tournament up YoY to 21.3M
More than one third of viewers plan to watch both the men’s and women’s tournament
AdImpact: Super Bowl Viewing Peaked at 115.5M
Viewing peaked at 115.5M right before the half-time show
AdImpact Launches Potomac Political Media Buying Software
AdImpact said that Potomac simplifies the buying process, saving users more than half their manual work time
TelevisaUnivision Renews AdImpact Deal
The deal gives TelevisaUnivision access AdImpact’s political spending and competitive tracking tools
Barbenheimer: Oppenheimer Topped Summer Movie Trailer Ad Airings
Oppenheimer has more than double Barbie’s ad airings on linear television and double Barbie’s television ad impressions according to ad impact
Cross Screen Media, AdImpact Partner on Local Cross-Screen Measurement
They are working to bolster ScreenImpact with near real-time detection of local broadcast advertisements
