Latest about ad-supported streaming
Study: Usage of Ad-Supported Streaming Services Spikes
41% of U.S. internet homes now use an ad-supported streaming service, up from 31% in just six months
Three in Five Consumers Willing to Watch Ads to Save $4 to $5 in Sub Costs
But 41% of streamers will pay more to avoid annoying ads, according to a Hub survey
Netflix Adds 5.89M Subs in Q2 2023
Password crackdown helped Netflix beat Wall Street subscriber expectations with global subs hitting 238.39M as U.S. and Canada grew to 75.57M
Amazon Planning Ad-Tier Version of Prime
Prime members might have to pay for an ad-free version according to WSJ report
Netflix Partners With EDO to Deliver Outcomes Measurement
Netflix will use EDO to provide proof-of-performance insights and data to advertisers
AMC Networks Plans October Launch of Ad-Supported AMC+
Streaming subs declined from 11.8M in Q4 2022 to 11.5M in Q1 2023
Ad-Supported Streaming Takes Off: 69% Use Them Each Month
Rising costs prompted 32% of cord cutters to say they might go back to cable if streaming services continue to raise prices according to a new survey from Horowitz Research
Ad Tech Execs Respond to Disney+ Ad Tier
Some argue the launch will “accelerate” the shift of ad dollars from TV to streaming
