ad-supported streaming
Latest about ad-supported streaming

Netflix Partners With EDO to Deliver Outcomes Measurement
By George Winslow published
Netflix will use EDO to provide proof-of-performance insights and data to advertisers

AMC Networks Plans October Launch of Ad-Supported AMC+
By George Winslow published
Streaming subs declined from 11.8M in Q4 2022 to 11.5M in Q1 2023

Ad-Supported Streaming Takes Off: 69% Use Them Each Month
By George Winslow published
Rising costs prompted 32% of cord cutters to say they might go back to cable if streaming services continue to raise prices according to a new survey from Horowitz Research

Ad Tech Execs Respond to Disney+ Ad Tier
By George Winslow published
Some argue the launch will “accelerate” the shift of ad dollars from TV to streaming

100+ Advertisers on Board for the New Ad-Supported Disney+ Offering
By George Winslow published
The ad-supported Basic Disney+ tier launched on Dec. 8 for $7.99 a month
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