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WWTV deploys Harris ADC playout automation

CBS affiliate WWTV-TV in Cadillac, MI, has installed Harris’ ADC playout automation system for the automated playout of long-form and interstitial content, commercial control and an increased level of integration with existing traffic and scheduling systems. Workflow efficiencies were critical to maintaining the small-market station’s competitive advantage.

WWTV broadcasts content to a 250,000-household market 24 hours a day, with five hours of live local news.

For more information, visit www.harris.com.