Streaming music, video market to grow 32 percent by 2011, says study

Streaming video and music distributed across the Internet or directly to a mobile handset will generate more than $27 billion in network-derived and content-derived revenue in the United States by 2011, according to new research from The Insight Research Corp.

Streaming media refers to the transmission of digital audio and video files over an IP network or wireless network in real time or on-demand, while prohibiting users from storing the files locally.

According to Insight's study, "Streaming Media, IPTV, and Broadband Transport: Telecommunications Carriers and Entertainment Services 2006-2011," the streaming market is expected to grow at a compound annual rate of nearly 32 percent over the next five years, driven by on-demand audio, on-demand video and accompanying advertising revenue.

By 2011, the report said the number of broadband residential subscribers in the United States is expected to reach 88 million homes, or 75 percent of all U.S. homes.

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