NextGen Broadcasting's Strategic Jigsaw Puzzle

By Jerald Fritz
published

Read about ONE Media/Sinclair's holistic approach to ATSC 3.0

Puzzle
(Image credit: istockphoto)

Transforming a company (much less an entire industry) to take advantage of a disruptive technology requires a robust strategic vision. With so many ongoing projects related to NextGen Broadcasting, it sometimes feels like we’re playing a reactive game of Whack-A-Mole with no apparent ties to link the varied projects surrounding these dynamic new capabilities inherent in this new standard. 

In fact, however, there is a coherent vision.  It is one that provides a path to serve our communities better and implement exciting new business opportunities. ONE Media/Sinclair has taken a holistic view to guide our efforts.  The jigsaw puzzle pieces do indeed fit together.  This is a good opportunity to step back and show how they interconnect.

Download the white paper, "NextGen Broadcasting's Strategic Jigsaw Puzzle" here. 

Jerald Fritz
Jerald Fritz

Jerry Fritz is Executive Vice President for Strategic and Legal Affairs for ONE Media 3.0, LLC, a subsidiary of Hunt Valley, Maryland-based, Sinclair Broadcast Group.  Jerry oversees long term strategic planning, legal affairs and public policy for the company, supporting the adoption and implementation of the broadcast industry’s “NextGen” broadcast transmission standard. He also oversees Sinclair’s participation in domestic and international spectrum policy matters and its intellectual property portfolio. Jerry came to ONE Media in 2014 after serving as the long-time General Counsel and head of Strategic Planning for television station group owner, Allbritton Communications Company, and its affiliate, POLITICO.  Previously, Jerry served as Chief of Staff to FCC Chairman Mark Fowler and a primary architect of deregulatory efforts in the broadcasting and telecommunications industries.  Prior to joining the Chairman’s staff, he was in private law practice specializing in communications issues and taught on the adjunct faculty at George Mason University Law School.  With virtually his entire 50+ year career spent in and around the broadcasting and telecommunications business, Jerry has lectured extensively and testified before Congress on communications law, policy, and the future of the telecommunications industry, including distribution platforms. He served as a Director on the NAB TV Board where he chaired the NAB-X.com Task Force for a virtual trade show and served on the NAB’s Digital Television Task Force as well as its EEO, Web Streaming, and Copyright Committees. He is a long-time member of NAB’s Broadcast Leadership Training faculty.  Jerry is a past Governor of the ABC Affiliates Association chairing its Government Relations Committee and leading its NewsOne revision team. He is also a former Director of the Media Law Resource Center, chairing its Pre-Publication Committee and a former American Bar Association Communications Law Forum Governing Committee member and a past Forum Division Chair.