A reference to "The Beer Living Lab project" in connection with satellite and wireless communication peaked my interest. "Beer" and "wireless" usually don't appear together in a technical article!
According to the article, "Wireless international beer tracking system trailed", which appeared in IT Week U.K., the Beer Living Lab project will wirelessly track beer shipped from Europe to the U.S. Project participants include Dutch brewer Heineken, international shipping company Safmarine, the University of Amsterdam, IBM and custom authorities in the Netherlands, the United States and the United Kingdom.
Beer will be tracked using satellite and cellular technology. The goal of the project is to demonstrate a better way of documenting shipments and, by simplifying tracking and customs processes, deliver beer faster while reducing costs. In the article, Dr. Yao-Hua Tan, professor of electronic business at the University of Amsterdam said, "The Beer Living Lab is setting a roadmap for the next generation e-customs solutions."
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