Toshiba, Studios to Carry Microsoft’s HDi Logo

Chief HD DVD proponent Toshiba will begin incorporating the logo imprint of “HDi” on all its new next-gen disc players, as well is its package content, according to Microsoft, which owns the logo trademark.

Author:: TVTechnology
Updated:: Feb 23, 2018
Original:: Sep 25, 2007

Chief HD DVD proponent Toshiba will begin incorporating the logo imprint of “HDi” on all its new next-gen disc players, as well is its package content, according to Microsoft, which owns the logo trademark. Microsoft said it hopes to see a growing number of other studios carry the logo on its movie titles, in the footsteps of Universal and Paramount, which will begin using the logo this holiday season.

Besides the logo, HDi also is a proprietary Microsoft technology that represents a layer of a HD DVD disc earmarked for interactivity (also known as “advanced navigation”), including enhanced content accessibility and online options. HDi officially became its trademarked logo in July, according to Microsoft.

Most HDI technology, such as a director’s picture-in-picture, can be used simultaneously while viewing the movie or other content of an HD DVD disc.

Microsoft has shaved about $27 off the price of the optional HD DVD drive for its Xbox 360 game console, in the next-gen disc camp’s latest attempt to pressure rival Blu-ray Disc proponents to lower their price points as well, the company announced at the iFA tech show in Berlin.

HD DVD technology got a noticeable thumbs-up this week when Intel and Microsoft indicated they will back the next-generation DVD technology over Sony's Blu-ray disc. The two HD formats for DVDs are incompatible and both groups you'll recall held discussions earlier this year to work on a possible solution.

Microsoft and Toshiba have announced plans to develop high-definition DVD players and software together using Toshiba's HD-DVD format, and extend that format's usage beyond TV as-we-know-it through cross-license technologies and joint cooperation in designing new models of mobile personal computers. Both comp

When Toshiba, the chief proponent of HD DVD, starts shipping its A205 laptop soon, it plans to include an HD DVD demo disc as another way to promote its next-gen format.

The two companies will develop software and chips that will allow personal computers to play the next-generation DVDs from Toshiba

Regulatory and Standards

Four major Hollywood studios have selected the Toshiba HD DVD recording format. Paramount Pictures, Universal Pictures, New Line Cinema and Warner Bros. Studios will be using the new 30 GB DVD disc format, created by the DVD Forum, an international group of hardware and software companies and content providers. HD DV

Toshiba, HD DVD’s chief proponent, plays to buy one 30-second spot in Sunday’s Super Bowl (at a widely reported $2.7 million) in order to stress the lower price points and other so-called attributes of its various HD DVD players over rival Blu-ray Disc.

Just prior to the announcement this week that Microsoft and Intel have decided to back the HD DVD format over Blu-ray, Toshiba was busy "reconfirming the flexibility and expandability of the HD DVD format" with the technical announcement of a 30 GB dual-layer HD DVD-R (recordable) disc that extends the capacity for