Toshiba, Studios to Carry Microsoft’s HDi Logo
By TVTechnology published
Chief HD DVD proponent Toshiba will begin incorporating the logo imprint of “HDi” on all its new next-gen disc players, as well is its package content, according to Microsoft, which owns the logo trademark. Microsoft said it hopes to see a growing number of other studios carry the logo on its movie titles, in the footsteps of Universal and Paramount, which will begin using the logo this holiday season.
Besides the logo, HDi also is a proprietary Microsoft technology that represents a layer of a HD DVD disc earmarked for interactivity (also known as “advanced navigation”), including enhanced content accessibility and online options. HDi officially became its trademarked logo in July, according to Microsoft.
Most HDI technology, such as a director’s picture-in-picture, can be used simultaneously while viewing the movie or other content of an HD DVD disc.
Future US's leading brands bring the most important, up-to-date information right to your inbox
Thank you for signing up to TV Tech. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.