Survey: Virtual and Remote Production to Drive TV and Film Post-Pandemic

(Image credit: BitCentral)

As the world slowly emerges from the pandemic, a new survey of over 100 media industry executives has found that almost 70% anticipate expanding virtual production, and more than 60 % will increase their use of remote collaboration tools and cloud-based technologies even after the pandemic has ended. 

The survey, conducted by telecommunications, media and technology consulting firm Altman Solon, spoke to industry executives across productions in 30+ countries, spanning North America, Europe, and Asia-Pacific. 

It found: 

  • Soundstage capacity constraints will continue to drive more virtual production.
  • A hybrid of remote/virtual production and on-set processes will become more common in productions.
  • Virtual production use will drive down costs and cycle times, at least over the long term.
  • The industry will see a transition from leveraging point solutions to implementing end-to-end platforms across various phases of production.

Respondents also said they are seeing benefits to incorporating virtual technologies into production and post-production activities, such as using the cloud and virtualization in post production.

While the industry is seeing the benefits of virtualization, there are headwinds at play, said the company. For early adopters, higher capital costs related to new technology investment can slow down deployment, with more than half of the survey’s respondents reluctant to invest in virtual and remote solutions cited budget constraints as the primary reason. Other potential challenges include the lack of process standards, a fragmented market of production solutions, and a lack of tool compatibility.

“The pandemic turned global TV and movie production on its head and forced the industry to improvise and innovate,” said Altman Solon Director Derek Powell. “Altman Solon’s survey indicates that some of the innovations born from necessity will outlast the pandemic—and are changing the way TV and movies are made.”

This article originally appeared on TV Tech sister publication TVBEurope.

Jenny Priestley

Jenny has worked in the media throughout her career, joining TVBEurope as editor in 2017. She has also been an entertainment reporter, interviewing everyone from Kylie Minogue to Tom Hanks; as well as spending a number of years working in radio. She continues to appear on radio every week and occasionally pops up on TV.