Sixty million homes with HD by 2008

Several factors have caused a boom in HDTV sales.
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A new report predicts a boom in HDTV sales as consumers become more aware of the technology and set prices continue to decline.

The report, released last week by The Yankee Group, predicts that HDTV penetration will reach 59.3 million U.S. homes by the end of 2008.

This is due to a combination of factors, including greater content availability; declining HD set prices; increased retail availability; and better marketing. The research found that in 2003 sales of HDTV sets rose 66 percent over 2002.

Other factors that will drive the expansion of HD include: continued migration to HD content; further consumer education initiatives explaining the differences between HD-ready and HD-compatible television sets; advancements in digital-cable-ready televisions (an estimated one million will be sold in 2004); and advancements in digital interfaces.

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