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New Service Provides Ratings for TV Shows Via Internet

TV viewers frustrated when their favorite programs are cancelled due to poor ratings will now have the opportunity to directly vote for shows while the show is still on the air. will supply immediate feedback from viewers to TV networks, which can be used to gauge the popularity of a program. Information received from public participants will be broken down by categories such as age, gender, ethnicity and geographic region, and the data can be further tailored to meet the needs of a network or program sponsors.

There is no cost to participate in and anyone with a computer and Internet connection can rate programs and there is no cost to the public. Personal information supplied by program raters is not disclosed to the TV networks, affiliates or sponsors; iTvRatings will give its clients a customized analytical abstract that details the votes for a given show by gender, age, region and ethnicity.