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New Attractions Coming to NAB2004

Hands-On Pavilions, Mini-Conferences Provide Something for Everyone

Remember when the NAB show was only about terrestrial broadcasting? Attendees who might have missed the last couple of NAB extravaganzas in Las Vegas may be taken aback-and pleasantly surprised-by how much this evolving three-dimensional grid of ultra-timely conferences and exhibits has diversified into all-things-media in 2004.

Apart from the major conferences and exhibit halls that everyone has come to rely on for decades, this year's friendly takeover of the City in the Desert also will provide a number of new events to whet the appetites of even the most seasoned NAB troupers (who might remember when The Strip ended at Bally's-which used to be the MGM), to those who will participate in the world's largest broadcast convention for the very first time.

NAB2004 will prompt more than its share of brand new innovative features - not to mention the hottest in cutting-edge technologies within exhibit halls that are now all within easy reach by foot (preferably with rubber-soled shoes). Here's a glance at the new attractions that NAB2004 will offer, as the most important week in broadcasting unfolds. (All events are within the LVCC complex unless otherwise noted.) Check your on-site program book and the NAB2004 Web site, for last-minute additions and updates...

Post Production World Conference

April 16-21

Destined to be the world's largest conference dedicated solely to production and post production professionals, this six-day extravaganza features more than 160 special sessions. The conference will also feature the first annual Individual Creative Excellence (ICE) Awards.

Co-produced by Future Media Concepts, Avid, Adobe, Leitch, and NAB

Digital Cinema Summit

April 17-18

This conference focuses on the transition from film to digital media-the creation and enhancement of works using digital media technologies, the distribution and display of these works via digital technologies.

Co-produced by NAB, SMPTE and the Entertainment Technology Center (University of Southern California)

Worship Technologies Conference

April 19-21

Targets technologies being used in houses of worship, and the necessary skills required to produce broadcast quality audio and video content. Visit the NAB Sound Mixing Pavilion, in association with this conference, to learn the basics of sound mixing.

Co-produced by Technologies for Worship magazine and NAB

DAM Pavilion

April 19-21

South Hall-Booth SL2769

With more than 80 DAM (Digital Asset Management) companies attending last year's NAB, organizers decided the time was right to focus on technology issues such as network storage/security and solutions.

Sponsored by Global Society for Asset Management (G-SAM)

Plug-In Pavilion

Exhibit hours

Booth SL5833

Ten companies will premiere their latest wares and demonstrate animated POV cameras and simulators, workflow enhancers, digital fusion, 3D mesh, motion blurs, and dozens of other refined plug-in capabilities.

Produced by Profound Effects, GenArts, RE:Vision Effects, Digital Anarchy, Trapcode, Layer Lab, Automatic Duck, Conoa, Synthetic Aperture and DigiEffects