NBC Universal will contribute the programming and Intel, the technology, in a new venture that seeks to bring high-resolution broadband television to personal computers.
The network’s VIP Access online service will make more than 20 TV shows, such as “Studio 60 on the Sunset Strip” and “Heroes,” available on an on-demand basis to Intel customers in a higher resolution than normally available through NBC 24/7, the network’s standard broadband platform.
Intel will enhance the viewing quality with its latest Viiv and Centrino technology. The service will be free to users of computers equipped to receive it. Instead of streaming the episodes, users will be able to download the high-resolution episodes and watch them for a limited time.
Several PC and consumer electronics manufacturers now support Intel’s technology. Centrino mobile technology is a set of integrated computing technologies, now with the Intel Core 2 Duo processor, designed for wireless laptops.