Media General Signs Rentrak for 13 TV Stations

Newcomers include Columbus, Ohio and a dozen outfits spread over the southeastern U.S.
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PORTLAND, ORE.: Rentrak announced a “major, long-term contract expansion” for audience measurement services for 13 Media General TV stations.

In addition to renewing NBC affiliate, WCMH-TV in Columbus, Ohio, Media General signed up 12 more stations in Augusta, Ga./Aiken, S.C.; Birmingham and Charleston, S.C.; Columbus, Ga./Opelika, Ala.; Greenville-Spartanburg, S.C.; Hattiesburg-Laurel and Jackson, Miss.; Myrtle Beach, Fla.; Mobile, Ala., and Pensacola, Fla., and Savannah, Ga.

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