Hulu, the broadband-video site developed by NBC Universal and News Corp., is now open to the public after a period of beta testing.
The service, at its opening last Wednesday, announced deals to bring content from Warner Bros. Television Group, Lionsgate, the National Basketball Association and the National Hockey League to the service.
Hulu will make feature films available to its content partners. For TV shows, brief 15- to 30-second ads are inserted where a commercial break would be traditionally located. Hulu did not specify how advertising would be delivered during feature films.
At opening, the site will offer 250 TV shows and 100 films, with more added as content providers sign on. While it features programming from NBC and Fox — its own brands —Disney-ABC and CBS have not signed up for the service.