Hearst TV Renews With Nielsen

Multi-year deal covers stations and digital sub-channels in 26 markets

NEW YORK—Hearst Television’s 30 stations and majority of digital sub-channels will continue to get its numbers from Nielsen, as the two companies have announced a new multiyear deal.

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Nielsen will continue to supply Hearst with local market ratings data from sources and methodologies that include local people meter, viewer assignment, code reader and diary markets, and a suite of analytical services. The deal will also include new services, like Nielsen’s total audience measurement.

Hearst TV features stations across 26 U.S. TV markets.