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Google thinks video distribution

Google is joining the fray to distribute video to the home. Fast Company’s Web site reported comments made by Jennifer Feikin, who runs Google Video, at the recent Digital Living Room conference in Foster City, CA.

The next step is to have a service where users can pay to download content, she said. Content owners can set the price for their content, which should encourage a whole category of content owners to participate. She added that Google would test different price points.

Feikin noted that Google Video is intentionally different from Apple’s iTunes Music Store. It’s not just about the popular entertainment content, she said. Google Video will feature educational items as well, such as the MIT Open Courseware lectures, travelogues and surgeries.

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